What happened
The ASX Australian Investor Study 2026 showed a record 11.5 million adults—54% of Australia's adult population—hold investments outside their primary home and superannuation. The survey revealed 2.5 million new investors joined since 2020, with 14% of young investors aged 18 to 29 adopting AI tools for financial research.
Why it matters here
With Australian share market participation among the highest in developed nations, local investors are increasingly utilizing diverse platforms, ETFs, and AI digital advice. Median investor earnings stand at $110,000, underscoring broad middle-income engagement in financial assets.
What to watch
An estimated 950,000 prospective Australian investors planning to enter the share market over the next 12 months.
Source
abc.net.au