What happened
Research from Canstar's 2026 Most Trusted Brand Awards revealed superannuation as Australia's most trusted industry, with 73% of survey respondents agreeing funds act fairly and reliably. Super outperformed NBN providers (65%), insurance (64%), banking, and supermarkets, with Australian Retirement Trust named the top brand in the superannuation category.
Why it matters here
Strong public trust in superannuation reflects consumer confidence in the sector's long-term stability and member-first governance during volatile economic periods. High trust helps major institutional funds maintain stable capital inflows, even as commercial banks, retail platforms, and non-super investment options compete aggressively for household savings.
What to watch
APRA's upcoming annual superannuation performance heatmaps to verify whether highly trusted funds deliver top-tier long-term net returns for their members.
Source
canstar.com.au